Course curriculum
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1
Introduction: Oxygen Yoga and Fitness Executive Training Program
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This is Oxygen
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What to Expect
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Buddha's Words of Wisdom
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Certificate of Completion
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Course Itinerary
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NDA
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Agreeing to the Terms and Conditions of the NDA
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2
Meet Our Oxygen Yoga and Fitness Corporate Team
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Jen Hamilton, CEO
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Melissa Hanssen, COO
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Jen Lockett, National Sale & Operations Trainer
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Samara Dawn, National Teacher Trainer
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Andrea Walker, Marketing
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Chandelle Hay, Branding and Social Media
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Kathy and Katie, Finance
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3
Module 1: Marketing
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Journalling Assignment
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Construction Marketing Phase of Grand Opening
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Costs Associated with Opening Phase and How it Works
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Final Phase of Grand Opening! Pulling it All Together
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Grand Opening: Marketing Systems, Processes and Timelines
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What is Axle
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Axle Training
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Axle, Mindbody Tagging
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Sale Script Example When Using Axle
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Marketing Pre-Opening Plan Assignment
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Grand Opening Marketing Material
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Leveraging National and In-Studio Sales
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Marketing: Studio Presentation
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3 Month Marketing Plan
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FranConnect Link and QR Code
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Introduction to FranConnect
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Franconnect
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Referral Program
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Bring a Friend
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4
Module 2: Mindbody Training
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MindBody Training Link & QR Code
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Step by Step Mindbody Training Instructions
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Chapter Test
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5
Module 3: Sales
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Dainia's Words of Wisdom
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Membership Sales and Client Relations
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Sales
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Importance of the Sales Process
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Opening Engagement
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Video of Opening Engagement
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Studio Tour and Orientation
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Tour/ Orientation
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Studio Tour Script Example
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Communication with the Instrctors
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Health Benefits of Far Infrared
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Health Benefits of Yoga and Fitness
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Step By Step Sales Process
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Sales Process Presentation
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Rational for Contact Logs
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Recommended Practice for Contact Logs
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Contact Logs
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Pre-Class Scan
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6
Module 4: Sales, Scripts & Conversations
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Selling Memberships In-Studio
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Selling Memberships on the Phone
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Sales , Customer Service and Scripts Workshop
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Practice Makes Perfect
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A In~Studio Conversation
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7
Module 5: Using Scripts & Working Around Objections
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Using Scripts
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Pre-Class Script
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Follow Up Script
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Sales Script
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Invite Back In Script
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Brand New No Show Script
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No Show Script
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Sales Dialogue
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Working Around Objections
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Cancellation Form
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Sales Test
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8
Module 6: Your Team & How to Run a Successful Studio
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Oxygen Yoga and Fitness Mission Statement
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Mission Statement Assignment
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Oxygen Yoga and Fitness Core Values
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Core Value Assignment
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Oxygen Yoga and Fitness "I Love My Life"
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Oxygen Yoga and Fitness Inclusion Statement
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Owners Responsibility for Running Their Studio
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R & R Presentation
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Staff Responsibility According to Position
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Role and Responsibility: Owner Assignment
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Front Desk Manual
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Fixed Monthly/ Annual Operating Costs Assignment
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Independent Teacher Contract (Sample)
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Employment Contract (Sample)
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Instructor Code of Conduct
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Yamas
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Instructor Class Evaluations for Primary Formats
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Front Desk Performance Evaluation
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Job Posting: Sales Consultant Template
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Job Posting: Front Desk Receptionist Template
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Subbing Protical
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Instructor Retention
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Zoom TBA: Front Desk Discussion "What would you do"
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9
Module 7: Know Your Numbers & Running Reports
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Understanding Your Numbers Presentation
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Sales Report
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First Visits Report
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Sales by Service Report
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Autopay Report
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Referral Report
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Daily Close Out Report
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Mailing List Report
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Diagnostic Report
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Diagnostic Report Document
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10
Module 8: Class Descriptions, Class Formats & Scheduling
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Zoom TBA
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Primary Class Formats
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Primary Class Descriptions
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Secondary Class Formats
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Secondary Class Descriptions
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Optional Class Formats and Descriptions
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How to Schedule Karma Classes
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How to Schedule Regular Classes
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Schedule Template Examples
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Opening Schedule Assignment
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11
Module 9: Conquering Mindbody
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Zoom TBA: Karma Schedule Live
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Staff Login/Staff Permissions
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How to Add Products to Mindbody
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How To Get Your Links in Mindbody
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Auto Emails
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Client Profile
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Mindbody Account Details
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Retail Screen
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Promotions Report Review
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Adding Promo Codes
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Creating Promo Codes in Mindbody Software
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Using MB Enrollments for Workshops
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Journalling Assignment
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12
Module 10: Finalizing Karma Week
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Zoom: TBA
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Karma Week To Do List
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13
Scheduled Zoom Meetings TBA
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Scheduling Zoom Meetings TBA
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14
Appendix
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Oxygen Yoga - Langley
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Oxygen Yoga - Maple Ridge
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Oxygen Yoga - Langley Kid
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OYF Kids Yoga Program Formatting
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Oxygen Yoga and Fitness Pricing Tiers
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Branded App
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Chandelle & Andrea's Intro to Social Media
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Axle Training
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Black Friday Workshop
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OYF Teacher Training Video
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Sales Process & Axle Automations
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