Course curriculum

  • 1

    Owner & Manager Program

    • Oxygen Yoga & Fitness

    • Certificate of Completion

    • NDA

    • Agreeing to the Terms and Conditions of the NDA
  • 2

    Meet Our Oxygen Yoga and Fitness Corporate Team

    • Jen Hamilton, CEO

    • Melissa Hanssen, COO

    • Jen Lockett, National Sale & Operations Trainer

    • Samara Dawn, National Teacher Trainer

    • Andrea Walker, Marketing

    • Kathy and Katie, Finance

    • Corporate Roles & Responsibilities

  • 3

    Oxygen Yoga & Fitness Brand Philosophy

    • Our Philosophy

  • 4

    The OYF Business Model & The Role of the GM

    • The Role of a OYF Manager
  • 5

    Module 1: Overseeing New Clients & Membership Sales Performance

    • Our OYF Sales Belief

    • Our OYF Sales Engine

    • Sales & Client Relations

    • Sales, Scripts & Role Play

    • Membership Sales Commission Guide

    • Conversation Welcome Cards: The Welcome, The Tour

    • Conversation Welcome Cards: Opening The Membership Discussion

    • Conversation Practice Cards: Welcoming a Returning Member

    • Conversation Welcome Cards: Working With Objections

    • MEA Class Reference Guide: Power Classes

    • MEA Class Reference Guide: Yoga Classes
  • 6

    KPIs and Consistent Execution

    • Defined Systems Drive Performance + KPIs and Consistent Execution
  • 7

    Studio Management & Accountability

    • Accountability & Why Systems Matter

    • GM Master Daily Checklist

    • GM Monthly Checklist

    • The GM Weekly Sales Snapshot

    • MEA Daily Responsibilities

    • MEA Sales Task Quick Reference
  • 8

    Module 2: The OYF Client Experience & Retention

    • Client Experience & Retention

    • New Member Onboarding Experience

    • Monitoring Attrition & Retention Metrics

    • Saving Memberships: The Cancellation Conversation

    • Leader Ship Boards

    • OYF: Bring a Friend Referral Program
  • 9

    Module 3: OYF Leadership & Team Development

    • Motivating Your Team to Perform at Their Best

    • How To Train Staff to Support Studio Culture

    • Staff Meetings: 30min Cheat Sheet

    • Accountability Conversations That Protect Culture

    • Rotation: Weekly Meeting Examples

    • Front Desk Performance Evaluation (Sample)

    • Instructor Class Evaluations for Primary Formats
  • 10

    Hiring MEA Process

    • Interview Process

    • Member Experience Associate (MEA) / Membership Sales Consultant (MSC) Hiring Policy

    • O2 Member Experience Advisors: Onboarding Process

    • O2 MEA Pay Scale Example
  • 11

    Strategic Staff Scheduling & Shift Management

    • Strategic Staff Scheduling

    • OYF Scheduling Policies

    • Tracking MEA Performance

    • MEA Shift Progression Guide

    • The Shift Handover

    • OYF Staff Availability Request Form

  • 12

    Module 4: Studio Operations & Business Management

    • Studio Operations & Business Management

    • MEA Dailly Checklist

    • Accountability Form Example

    • Monthly Manager Checklist

  • 13

    OYF: Diagnostic Report

    • Section 1: New Client Activity

    • Diagnostic Report: Section 1

    • Section 2: Sales & Membership Performance

    • Diagnostic Report: Section 2

    • Diagnostic Report: Section 3

    • Diagnostic Report: Section 4

    • Diagnostic Report: Section 5

    • Section 6: Strategic Business Analysis

    • Diagnostic Report: Section 6
  • 14

    Module 2: OYF Marketing Strategies

    • 3 Month Marketing Plan

    • Leveraging National and In-Studio Sales

    • Marketing Material Booklet
  • 15

    Module 6: Know Your Numbers & Running Reports

    • Sales Report

    • First Visits Report

    • Sales by Service Report

    • Autopay Report

    • Referral Report

    • Mailing List Report

    • Diagnostic Report

    • Diagnostic Report Document

  • 16

    FranConnect

    • Introduction to FranConnect
  • 17

    Class Descriptions, Class Formats & Scheduling

    • Primary Class Descriptions

    • Primary Class Formats

    • Secondary Class Descriptions

    • Secondary Class Formats

    • Optional Class Formats & Descriptions

    • OYF Class Names & Duration

    • How to Schedule Regular Classes

  • 18

    Mindbody Refresher

    • Staff Login/Staff Permissions

    • How to Add Products to Mindbody

    • How To Get Your Links in Mindbody

    • Auto Emails

    • Promotions Report Review

    • Adding Promo Codes

    • Creating Promo Codes in Mindbody Software
  • 19

    Module 10: Axle Training

    • What is Axle

    • Axle Training

    • Axle, Mindbody Tagging

    • Axle Campaign Example