Course curriculum

  • 1

    Introduction: Oxygen Yoga and Fitness Executive Training Program

    • This is Oxygen

    • Buddha's Words of Wisdom

    • Certificate of Completion

    • NDA

    • Agreeing to the Terms and Conditions of the NDA
  • 2

    Meet Our Oxygen Yoga and Fitness Corporate Team

    • Jen Hamilton, CEO

    • Melissa Hanssen, COO

    • Jen Lockett, National Sale & Operations Trainer

    • Samara Dawn, National Teacher Trainer

    • Andrea Walker, Marketing

    • Kathy and Katie, Finance

    • Corporate Roles & Responsibilities

  • 3

    OYF Studio Manager

    • The Role of a OYF Manager
  • 4

    Module 1: FranConnect

    • FranConnect Link and QR Code

    • Introduction to FranConnect

    • Creating Tickets in FranConnect

  • 5

    Module 2: OYF Marketing Strategies

    • Untapped Revenue Presentation

    • 3 Month Marketing Plan

    • Marketing Plan Assignment

    • Marketing: Studio Presentation

    • Leveraging National and In-Studio Sales

    • OYF: Bring a Friend Referral Program

    • Marketing Material Booklet
  • 6

    Module 4: Sales

    • Membership Sales and Client Relations

    • The Art of Sales & Listening

    • Importance of the Sales Process

    • First Impression & Open Engagement

    • Video of Opening Engagement

    • Studio Tour and Orientation

    • Tour/ Orientation

    • Tour/Orientation Script

    • Health Benefits of Far Infrared

    • Health Benefits of Yoga and Fitness

    • Untapped Revenue: Manual Actions Sales Process

    • Rational for Contact Logs

    • Recommended Practice for Contact Logs

    • Contact Logs & Class Scanning

    • Contact Logs Part #1

    • Contact Logs Part #2

    • Pre-Class Scan
  • 7

    Module 5: Practice Makes Perfect

    • Practice Makes Perfect

    • Using Scripts

    • Marketing + Sales Role Play Workshop

    • Phone + In~Studio Sale Scripts

    • Sales Dialogue

    • Sales Script (Text)

    • Selling Memberships on the Phone

    • Selling Memberships In-Studio

    • Communication with the Instrctors

    • A In~Studio Conversation

    • Working Around Objections

    • Cancellation Form

    • Sales Test
  • 8

    Module 6: Know Your Numbers & Running Reports

    • Understanding Your Numbers Presentation

    • Sales Report

    • First Visits Report

    • Sales by Service Report

    • Autopay Report

    • Referral Report

    • Mailing List Report

    • Diagnostic Report

    • Diagnostic Report Document

  • 9

    Module 7: Efficiently Operating A Thriving OYF Studio

    • Front Desk Performance Evaluation (Sample)

    • Instructor Class Evaluations for Primary Formats

    • Instructor Code of Conduct

    • Staff Responsibility According to Position

    • Employment Contract (Sample)

    • Front Desk Manual

    • How To Video: Indeed

    • Zoom TBA: Front Desk Discussion "What would you do"

  • 10

    Module 8: Class Descriptions, Class Formats & Scheduling

    • Primary Class Descriptions

    • Primary Class Formats

    • Secondary Class Descriptions

    • Secondary Class Formats

    • Optional Class Formats & Descriptions

    • OYF Class Names & Duration

    • How to Schedule Regular Classes

    • Schedule Template Examples

  • 11

    Module 9: Mindbody Refresher

    • Staff Login/Staff Permissions

    • How to Add Products to Mindbody

    • How To Get Your Links in Mindbody

    • Auto Emails

    • Promotions Report Review

    • Adding Promo Codes

    • Creating Promo Codes in Mindbody Software
  • 12

    Module 10: Axle Training

    • What is Axle

    • Axle Training

    • Axle, Mindbody Tagging

    • Axle Campaign Example

  • 13

    Appendix

    • Marketing Workshop

    • Karma Week Gift Basket Example

    • Oxygen Yoga - Langley

    • Oxygen Yoga - Maple Ridge

    • Oxygen Yoga - Langley Kid

    • OYF Kids Yoga Program Formatting

    • Oxygen Yoga and Fitness Pricing Tiers

    • Oxygen Yoga and Fitness Year at a Glance

    • Branded App
  • 14

    Equipment

    • Studio Equipment Order Form

    • New Studio Equipment Form with Pricing

    • Equipment Credit Card Auth Form

    • Signature Order Form