Course curriculum

  • 1

    Introduction: Oxygen Yoga and Fitness Executive Training Program

    • This is Oxygen

    • What to Expect

    • Buddha's Words of Wisdom

    • Certificate of Completion

    • Course Itinerary

    • NDA

    • Agreeing to the Terms and Conditions of the NDA
  • 2

    Meet Our Oxygen Yoga and Fitness Corporate Team

    • Jen Hamilton, CEO

    • Melissa Hanssen, COO

    • Jen Lockett, National Sale & Operations Trainer

    • Samara Dawn, National Teacher Trainer

    • Andrea Walker, Marketing

    • Kathy and Katie, Finance

    • Corporate Roles & Responsibilities

    • Lisa Rice, Franchise Support
  • 3

    Module 1: Marketing

    • Untapped Revenue Intro

    • Untapped Revenue "What we do"

    • Untapped "What We Need From You"

    • Untapped: OYF 6 Month Timeline

    • Untapped Revenue Onboarding Form

    • Marketing Pre-Opening Plan Assignment

    • Marketing Material Booklet

    • 3 Month Marketing Plan After Opening

    • OYF: Bring a Friend Referral Program

    • Leveraging National and In-Studio Sales

    • Marketing: Studio Presentation

    • FranConnect Link and QR Code

    • Introduction to FranConnect

    • Creating Tickets in Franconnect

    • Marketing Workshop
  • 4

    Module 2: OYF Journalling

    • Journalling Assignment

  • 5

    Module 3: Mindbody Training

    • MindBody Training Link & QR Code

    • Step by Step Mindbody Training Instructions

    • Chapter Test

  • 6

    Module 4: Sales

    • Dainia's Words of Wisdom

    • Sales & Client Relations

    • The Art of Sales & Listening

    • Importance of the Sales Process

    • First Impressions & Open Engagement

    • Video of Opening Engagement

    • Studio Tour and Orientation

    • Tour/ Orientation

    • Tour/Orientation Script

    • Health Benefits of Far Infrared

    • Health Benefits of Yoga and Fitness

    • Untapped Revenue Manual Actions Video

    • Untapped Revenue: Manual Actions Sales Process

    • Untapped Revenue Training Session

    • Rational for Contact Logs

    • Recommended Practice for Contact Logs

    • Contact Logs & Manual Actions Processes

    • Contact Logs

    • Class Scanning

    • Pre-Class Scan

    • Welcome White Board Example (Large)

    • Communication with the Instructors
  • 7

    Module 5: Sales, Scripts & Conversations

    • Marketing + Sales Role Play Workshop

    • Using Scripts

    • Practice Makes Perfect

    • Phone + In~Studio Sale Scripts

    • Sales Dialogue

    • Inquiry Script

    • Selling Memberships on the Phone

    • Selling Memberships In-Studio

    • A In~Studio Conversation

  • 8

    Module 6: Working Around Objections

    • Working Around Objections

    • Cancellation Form

    • Sales Test
  • 9

    Module 7: Your Team & How to Run a Successful Studio

    • Front Desk Manual ( Download & Customize)

    • Owners Responsibility for Running Their Studio

    • Importance of Maintaining a Clean Studio

    • R & R Presentation

    • Staff Responsibility According to Position

    • Role and Responsibility: Owner Assignment

    • Example Assignment: Mission Statement & Core Values

    • Oxygen Yoga and Fitness Mission Statement

    • Mission Statement Assignment

    • Oxygen Yoga and Fitness Core Values

    • Core Value Assignment

    • Oxygen Yoga and Fitness "I Love My Life"

    • Oxygen Yoga and Fitness Inclusion Statement

    • Independent Teacher Contract (Sample)

    • Employment Contract (Sample)

    • Instructor Code of Conduct

    • Instructor Class Evaluations for Primary Formats

    • Front Desk Performance Evaluation (Sample)

    • Posting on Indeed

    • Indeed Posting: Sales Consultant & Front Desk

    • Fixed Monthly/ Annual Operating Costs Assignment
  • 10

    Module 8: Know Your Numbers & Running Reports

    • Understanding Your Numbers Presentation

    • Sales Report

    • First Visits Report

    • Sales by Service Report

    • Autopay Report

    • Referral Report

    • Daily Close Out Report

    • Mailing List Report

    • Diagnostic Report

    • Diagnostic Report Document

  • 11

    Module 9: Class Descriptions, Class Formats & Scheduling

    • Primary Class Descriptions

    • Primary Class Formats

    • Secondary Class Descriptions

    • Secondary Class Formats

    • Optional Class Formats & Descriptions

    • OYF Class Names & Duration

    • Schedule Template Examples

    • Opening Schedule Assignment

    • How to Schedule Karma Classes

    • How to Schedule Regular Classes

  • 12

    Module 10: Conquering Mindbody

    • Zoom TBA: Karma Schedule Live

    • Staff Login/Staff Permissions

    • How to Add Products to Mindbody

    • How To Get Your Links in Mindbody

    • Auto Emails

    • Client Profile

    • Mindbody Account Details

    • Retail Screen

    • Promotions Report Review

    • Adding Promo Codes

    • Creating Promo Codes in Mindbody Software

    • Adding Workshops

    • Workshop Guidelines

  • 13

    Module 11: Axle Training & Completion of Journalling

    • What is Axle

    • Axle Training

    • Axle, Mindbody Tagging

    • Axle Campaign Example

    • Journalling Assignment

  • 14

    Module 12: Finalizing Karma Week

    • Karma Week To Do List

    • Karma Week Gift Basket Example
  • 15

    Scheduled Zoom Meeting with Jen

    • Scheduling Zoom Meeting with Jen

    • Owner Evaluation Form

    • Pre-Opening & Karma Week Assessment
  • 16

    Appendix

    • Oxygen Yoga - Langley

    • Oxygen Yoga - Maple Ridge

    • Oxygen Yoga - Langley Kid

    • OYF Kids Yoga Program Formatting

    • Opening Package Graphics & Tools

    • Oxygen Yoga and Fitness Pricing Tiers

    • Oxygen Yoga and Fitness Year at a Glance

    • Branded App
  • 17

    Equipment

    • Studio Equipment Order Form

    • New Studio Equipment Form with Pricing

    • Equipment Credit Card Auth Form

    • Signature Order Form