Course curriculum

  • 1

    Introduction: Oxygen Yoga and Fitness Executive Training Program

    • This is Oxygen

    • What to Expect

    • Buddha's Words of Wisdom

    • Certificate of Completion

    • Course Itinerary

    • NDA

    • Agreeing to the Terms and Conditions of the NDA
  • 2

    Meet Our Oxygen Yoga and Fitness Corporate Team

    • Jen Hamilton, CEO

    • Melissa Hanssen, COO

    • Jen Lockett, International Sale & Operations Director

    • Samara Dawn, International Teacher Trainer

    • Lisa Rice, Franchise Support

    • Andrea Walker, Marketing

    • Kathy and Katie, Finance

    • Corporate Roles & Responsibilities

  • 3

    Module 1: Marketing

    • Untapped Revenue Intro

    • Untapped Revenue "What we do"

    • Untapped "What We Need From You"

    • Untapped: OYF 6 Month Timeline

    • Untapped Revenue Onboarding Form

    • Marketing Pre-Opening Plan Assignment

    • Marketing Homework Assignment Example OYF Brookswood

    • Marketing Homework Assignment Example OYF Beaches

    • 3 Month Marketing Plan After Opening

    • OYF: Bring a Friend Referral Program

    • Leveraging National and In-Studio Sales

    • Marketing: Studio Presentation

    • Marketing Material Booklet

    • FranConnect Link and QR Code

    • Introduction to FranConnect

    • Creating Tickets in Franconnect

  • 4

    OYF: Marketing Workshop

    • Marketing Workshop
  • 5

    Module 2: OYF Journalling

    • Journalling Assignment

  • 6

    Module 3: Conquering Mindbody

    • Schedule Screen Summary

    • Client Profile Screen

    • Client Directory

    • Account Details Screen

    • Retail Make a Sale Screen

    • Promotions Report Review

    • Staff Login & Permissions Video

    • Pulling Links From Mindbody

    • Failed Autopay Report

    • Unsigned Waiver Protocol

    • Auto Emails

    • Auto Emails Video

    • How to Add Products to Mindbody

    • Workshop Guidelines

    • Adding Workshops

    • Creating Promo Codes in Mindbody Software

    • Locating Your Pre-Sale Numbers In Mindbody

    • Adding Love My Life Pre-Sale Contracts to LMF Pre-Paid pre-Sale
  • 7

    Set Meeting With Mindbody Software Team

    • Mindbody Tour

  • 8

    Module 4: Sales

    • Dainia's Words of Wisdom

    • Sales & Client Relations

    • The Art of Sales & Listening

    • Importance of the Sales Process

    • First Impressions & Open Engagement

    • Video of Opening Engagement

    • Studio Tour and Orientation

    • Tour/ Orientation

    • Tour/Orientation Script

    • Health Benefits of the Far Infrared

    • Health Benefits of Yoga and Fitness

    • Untapped Revenue Manual Actions Video

    • Contact Logs & Manual Actions Processes

    • Untapped Revenue Training Session

    • Rational for Contact Logs

    • Recommended Practice for Contact Logs

    • Contact Logs & Untapped Revenue

    • Contact Logs Part 1

    • Contact Logs Part 2

    • Class Scanning

    • Pre-Class Scan Video

    • Welcome White Board Example (Large)

    • Communication with the Instructors
  • 9

    Module 5: Sales, Scripts & Conversations

    • Marketing + Sales Role Play Workshop

    • Using Scripts

    • Practice Makes Perfect

    • Phone + In~Studio Sale Scripts

    • Sales Dialogue

    • Inquiry Script

    • Selling Memberships on the Phone

    • Selling Memberships In-Studio

    • A In~Studio Conversation

  • 10

    Module 6: Working Around Objections

    • Working Around Objections

    • Cancellation Form

    • Sales Test
  • 11

    Acquiring Customers & Managing Client Complaints Presentation

    • Presentation

  • 12

    Module 7: Your Team & How to Run a Successful Studio

    • Front Desk Manual ( Download & Customize)

    • Owners Responsibility for Running Their Studio

    • Importance of Maintaining a Clean Studio

    • R & R Presentation

    • Staff Responsibility According to Position

    • Role and Responsibility: Owner Assignment

    • Example Assignment: Mission Statement & Core Values

    • Oxygen Yoga and Fitness Mission Statement

    • Mission Statement Assignment

    • Oxygen Yoga and Fitness Core Values

    • Core Value Assignment

    • Oxygen Yoga and Fitness "I Love My Life"

    • Oxygen Yoga and Fitness Inclusion Statement

    • Independent Teacher Contract (Sample)

    • Employment Contract (Sample)

    • Instructor Code of Conduct

    • Instructor Class Evaluations for Primary Formats

    • Instructor Retention

    • Front Desk Performance Evaluation (Sample)

    • Subbing Protocal

    • OYF Staff Communication Form

    • Posting on Indeed

    • Indeed Posting: Sales Consultant & Front Desk

    • Fixed Monthly/ Annual Operating Costs Assignment
  • 13

    Module 8: Know Your Numbers & Running Reports

    • Understanding Your Numbers Presentation

    • Sales Report Video

    • First Visit Report Video

    • Sales By Service Video

    • Autopay Report Video

    • Analytics Insights

    • Staff Schedule Report Video

    • Mailing List Report Video

    • Referral Report Video

    • Diagnostic Report Video

    • Diagnostic Report Document

  • 14

    Module 9: Class Descriptions, Class Formats & Scheduling

    • Primary Class Descriptions

    • Primary Class Formats

    • Secondary Class Descriptions

    • Secondary Class Formats

    • Optional Class Formats & Descriptions

    • OYF Class Names & Duration

    • Opening Schedule Assignment

    • Classes & Appropriate Times to Schedule

    • Schedule Template Examples

    • How to Schedule Your Karma Classes Video

    • How to Schedule Your Regular Classes Video

  • 15

    Module 10: Mindbody Training

    • MindBody Training Link & QR Code

    • Step by Step Mindbody Training Instructions

    • Chapter Test

    • Set Meeting With Mindbody Team
  • 16

    Module 11: Axle Training & Tagging

    • What is Axle

    • Axle Waivers Video

    • Axle Training

    • Axle, Mindbody Tagging Part 1

    • Axle tagging Part 2

    • Axle Campaign Example

  • 17

    Journalling Completion

    • Journalling Assignment Discussion

  • 18

    Module 12: Finalizing Karma Week

    • Karma Week To Do List

    • Karma Week Gift Basket Example
  • 19

    Scheduled Zoom Meeting with Jen

    • Scheduling Zoom Meeting with Jen

    • Owner Evaluation Form

    • Pre-Opening & Karma Week Assessment
  • 20

    Appendix

    • Oxygen Yoga - Langley

    • Oxygen Yoga - Maple Ridge

    • Oxygen Yoga - Langley Kid

    • OYF Kids Yoga Program Formatting

    • Opening Package Graphics & Tools

    • Oxygen Yoga and Fitness Pricing Tiers

    • Oxygen Yoga and Fitness Year at a Glance

    • Branded App
  • 21

    Equipment

    • Studio Equipment Order Form

    • New Studio Equipment Form with Pricing

    • Equipment Credit Card Auth Form

    • Signature Order Form